Wednesday, July 28, 2004

This Intelligence Report Just In

Not feeling too clever at the minute, which, depending on your perspective, is either a rare moment of self-awareness or just an acknowledgment that I'm ill and unable to blog in a meaningful fashion (no change there, then).

Quote Of The Week, meanwhile, comes from some publisher dude at the NME who gets a media gong and puff piece in The Independent for turning around the fortunes of the music weekly -

"It's not NME's fault that the world has moved on as it has. We can't stand out there and be alternative; commercially that would be suicide now."

Hmm. Now if it wasn't bad enough being caught whining that the problem with not selling out is there's just no profit in it, let's just let the facts sink in about NME's 'revival' under this guy's award-winning stewardship. He took a magazine that was selling at an (all-time?) low of 70,000 in 2002, spent multiple thousands relaunching it, and (cue fanfare) their readership now stands at 'above 72,000' (as opposed to 120,000 in the Britpop mid-nineties). Media success stories, don't you just love 'em?

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